Much has been said about how we, in health care, can learn from companies in other industries such as Toyota (Lean), or maybe even about how hospitals (especially ORs) are like airports.
“The Google User Experience team aims to create designs that are useful, fast, simple, engaging, innovative, universal, profitable, beautiful, trustworthy, and personable. Achieving a harmonious balance of these ten principles is a constant challenge. A product that gets the balance right is “Googley” – and will satisfy and delight people all over the world.”
1. Focus on people—their lives, their work, their dreams.
2. Every millisecond counts.
3. Simplicity is powerful.
4. Engage beginners and attract experts.
5. Dare to innovate.
6. Design for the world.
7. Plan for today’s and tomorrow’s business.
8. Delight the eye without distracting the mind.
9. Be worthy of people’s trust.
10. Add a human touch.
Of these 10 “design principles”, which were created with web software in mind, at least 6 (highlighted in green) of them can be applied to health care, health care process design, and health care software design.
#1. “Focus on people – their lives, their work and their dreams”. This is coming from a software company! This line perfectly suits health care as well. No explanation required – particularly for those working in areas of community care where care must be personal to be good.
#2. “Every millisecond counts”. While every “millisecond” might be a bit extreme for healthcare processes, certainly every second counts. Consider this: for an average sized CCAC, when the administrative burden of processing information required to bring a client onto service is reduced by just 7 minutes, it is like having one more staff on board to care for patients.
#3. “Simplicity is powerful” is extremently important in process design, both for the client and the health care worker. One of the biggest offenders of this principle comes in forms design. Over and over again we find forms that are asking the wrong questions, asking for too much information, or asking for it in a confusing way. This is a hassle at best, and can compromise safety, at worst. A good form or software interface is a work of art – simple, intuitive and requires no training. How many hours of classroom training did you need to use Google?
#8. “Delight the eye without distracting the mind”. This principle applies directly to Health care IT systems specifically, as opposed to the industry as a whole. Health care IT systems are, with a few exceptions, a) unnecesarily complex b) difficult to use c) ugly.
#9. “Be worthy of people’s trust”. As clients become more “consumer” oriented, health care providers will more and more need to prove that they are trustworthy. Is the “system” designed in such a way that clients can “trust” that it will work?
#10. “Add a human touch”. This one speaks for itself. What front line staff did not get into health care to help people? The challenge is for organizations to enable their staff do this. This is more than customer service. This is listening, understanding, taking time to be effectively present to people who need care. This also means knowing who your key client groups are, and understanding what is important to them. Ensuring their voice travels from their living room to the health care organizational board room.(More about this later)
Consider the following line from the “Official Google Blog” discussing the design principles:
“Still, we don’t want to waffle too much. These principles represent the User Experience group’s declaration of beliefs. With “Satisfy and Delight” stitched on our leotards, we’re determined to get up on the tightrope and start juggling principles. Please applaud or boo, as appropriate, so that we can make the next act even better.”

